Mercedes Benz of Memphis recruited Fleming Architects to help design an addition to their existing dealership location in East Memphis. The addition incorporated Mercedes Benz’s standard corporate details such as castellated beams, blue portal entrances, and canted glazing that emphasizes transparency. The corporate prototype prioritizes convenience and comfort and has an overall modern and industrial feel. The new space includes an enlarged showroom, offices and conference room space, and new carwash and detail bays.
The renovation incorporated the Mercedes Benz USA “Autohaus” design, which was established in their flagship showroom in Manhattan.